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How Open Tracking Works On Emails
How Open Tracking Works On Emails
Justin Tilley avatar
Written by Justin Tilley
Updated over a week ago

Open tracking tells you if your contacts open the emails you send. Your campaign report will show which contacts opened your campaign, and how many total opens the campaign received.

In this article, you'll learn about open tracking, how to view open results for your campaigns, and how to disable open tracking.

How Open Tracking Works

Each time you send an email through Eagle, we embed a tiny invisible graphic at the top of your HTML email. This open tracker graphic, is unique to each email you send. When someone opens your email with images turned on, that graphic is downloaded from our server, and it's recorded as an open. Automated replies, such as 'out-of-office' messages, generally do not download this graphic, so they shouldn't count as opens.

This is the industry standard for open tracking and is a great tool to give you a general overview of your subscriber engagement, but it does have some limitations. 

My open rates seem low

Here are some common issues that can block open tracking or cause your open rates to be low.

  • Because it relies on a hidden graphic embedded in your campaign code, open tracking won't work if the receiver is using Plain-Text emails. 

  • Open tracking won't work if your contacts or their email client have chosen not to display images. You can ask your contacts to add you to their address book, or choose to display images in their email client to get more accurate open tracking.

  • The tracking image may be blocked. In rare cases, your recipients' spam filters may block our tracking image. Keep in mind your stats may not be 100% accurate, but will give you some usable statistics on your contacts' activity.

  • Have your contacts had enough time to open the message? It's common to see a low open rate in the first few moments after a send, so we recommend waiting at least a few hours to view open rates to give contacts some time to check their inbox and open your message.

My open rates seem high

Here are some common issues that can cause your open rates to be too high.

  • A spam filter is causing high open rates. Aggressive spam filters will click links in incoming mail before delivering them to make sure there isn't any malicious content. This can sometimes lead to an unusually high number of opens. If you notice this on your report, it's likely the result of a spam filter.

  • Your contact forwarded your email. When your contacts forward emails through their email client, any opens for the forwarded email are recorded as additional opens for your contact.

For any further assistance with this please contact our Eagle Support Team;
P: (03) 9016 0444 E: [email protected] 

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