Sending bulk emails through the send email popup allows you to utilise several key features of the email popup for these communications including:
Loading an email template
Adding associations (the communication will show on each activity feed of each association)
Using merge field tags from both the contact and associated records
Adding attachments
Displaying property listings within the email
Schedule a follow up task in the same action
Differences between bulk emails through the popup and a bulk email campaign
Sending bulk emails through the send email popup is almost exactly the same as sending many personal individual emails at once, as such there are a few key differences compared to a bulk email campaign:
There is no campaign report, however you can see opens and clicks on the contact activity feed like you would for any other email
If you use email sync to send emails through your connected email account, these emails will be sent through your own email hosting and appear in your outbox/sent folder
There is a maximum of 100 email recipients per email and we recommend using it for targeted communications only (bulk email campaigns do not have a limit)
Unless you view the contacts first on the contacts screen, you can't exclude recipients
Bulk emails sent through the send email popup are subject to the same contact subscriber settings as a bulk email campaign. Whereas subscriber settings do not apply for singular contact emails sent via send email popup.