Within the Marketing module, we have a Dashboard widget that goes by the name 'Under the radar contacts'.
The purpose of the 'Under the radar contacts' widget is to help you identify contacts who have shown recent activity on your emails and website, but who you may not have previously recognized as qualified leads. Essentially, it enables you to track interactions with potential leads and highlight those that are most engaged with your content.
How 'Under the Radar Contacts' are Determined
Contacts are considered under the radar if they:
Have an activity score above 30
Have either enquired about, inspected, offered, or received an email (excluding campaign emails) within the past 30 days
Note: Contacts that are marked as "Under the Radar Contacts" will only be visible to users who have the necessary permissions and access to view them.
How the Activity Score is Calculated
The activity score is calculated as follows:
Email opens in the last 14 days (x 3)
+
Email clicks in the last 14 days (x 9)
+
Website views in the last 14 days (x 0)
= activity score
For example: If a contact in the last 14 days has:
1 email open
8 email clicks
9 website views
The calculation would be:
(1 x 3) + (8 x 9) + 9 = 84
As you can see, the calculation involves weighing, with email opens being weighed three times higher than website views, and email clicks being weighed nine times higher than website views.