There are a few areas from within your Eagle account that you are able to set up bulk marketing/newsletters. This can be done directly from your 'Marketing' tab at the top of your screen, in the 'Marketing' tab of a specific listing or from your 'Contacts' tab. 

This article will show you how to set up a bulk marketing campaign/newsletter to contacts linked to a specific listing.

Choosing a 'Contact List' from your Listing

  • Open the listing you wanting to send your marketing from.

  • From the 'Dashboard' of that listing, go to the 'Marketing' tab.

  • From here you will see a 'Contact List'. This will show a list of contacts linked to the property such as;                                                                                                  Contacts who have enquired or inspected                                                        Contacts matching this property (this information is coming from the 'Preferences' that have been set up in their contact file),                                              Contacts who have privately inspected                                                              Came to OFI on a specific date (please note that if any 'Open' inspections were held for this property that did not have anyone in attendance that inspection will not show in this list).     

  • Click the 'Send Email' button on the contact list you are wanting to market to.

Confirm Recipients 

  • From here Eagle will open the marketing campaign with the list of contacts selected.

  • This will take you to a page "Confirm Recipients". Here you can untick recipients if you don't want them to receive an email. Scroll down and click "Save and next"

Design

Content

Using the 'Fast and easy' email design;

  • This will take you to a page "Content"

  • From here give this a 'Campaign Name' The Campaign Name is your internal name for the campaign

  • The 'Send From' section allows you to select who the email will come from. Not       only will the email be sent from this email address, that agent's details will be        at the footer of the email

  • Give your email a 'Subject'. This is a required field and will send to the contacts.

  • 'Add field' is a drop down menu that will allow you to use a template tag to personalise your email to each of your contacts you are sending this to. To use the 'field' simply search the drop down menu for the tag you want to use eg. 'contact first name'. Put your cursor in the email 'Message' where you want this tag to display, then click the 'Add' button under 'Add field'. 

  • The message is content that you can write which will show up at the top of the       email. For instructions on how to add an image to the content of your email click here.

  • Attachments allows you to add an attachment from your documents

  • Underneath the content, you can select which properties will be included in the email. Tick a section to include it in the email.
    a. You can change the title for a section by changing the "Title" text
    b. Select which 'Template' you want this to display in from the drop down menu. This can be either a Feature, Large Grid, Small Grid or List view.
    c.  Select which properties you would like to include in the email by clicking on          them. The selected properties will move into the box on the right hand side.

  • Click "Save and next"

Using an 'Email Design' created in your account; 

  • This will take you to a page "Content"

  • From here give this a 'Campaign Name' The Campaign Name is your internal name for the campaign

  • The 'Send From' section allows you to select who the email will come from. Not       only will the email be sent from this email address, that agent's details will be        at the footer of the email

  • Give your email a 'Subject'. This is a required field and will send to the contacts.

  • Make any updates you need to make to the design you have created by editing the 'Blocks' you have already selected and/or adding additional 'Available/Saved Blocks' to your design.

  • Once your design is complete, click 'Save and next'

Confirm

  • This will take you to the "Confirm" page. The confirm page is a checklist of all of the previous sections. If any content has been missed, an "x" will show up next to it indicating that it needs to be fixed. Once the checklist is all ticked, you can 'Send Now'. 'Schedule' the campaign for a later date, 'Preview' the campaign or 'Send Test Email'.


For any further assistance with this please contact our Eagle Support Team;
P: (03) 9016 0444 E: [email protected] 

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